Welcome to Mindful Monday!

This week, we focus on building a media empire, how to land a second date, what great essays do, how to be a pro, and some wise words from Naval. And... CLICK HERE to read our USA Today Best-Selling book, The Score That Matters.

#639: Katie Gatti Tassin - Building a Media Company

​Katie Gatti Tassin is the author of the "Money with Katie" newsletter and podcast, both acquired by Morning Brew in 2022. Before founding Money with Katie in 2020, she worked in marketing and user experience design for Southwest Airlines, Dell, and Meta. She’s the author of Rich Girl Nation: Taking Charge of Our Financial Futures. We discussed Building A Media Business, The Morning Brew Acquisition, Knowing Your Retirement Number, Living Up To High Expectations, and more. You can also WATCH our conversation on YouTube.

How To Land a Second Date

If you don't land second dates, you probably talk about yourself too much on first dates. The more the other person talks about themselves, the more likely they are to feel you clicked. This doesn't just apply to dating. CLICK HERE to see the research.

The Shape of The Essay Field

An essay has to tell people something they don't already know. But there are three different reasons people might not know something, and they yield three very different kinds of essays. CLICK HERE to read more.

Be a Pro

Early in my career, an older mentor told me, "Be a pro." I nodded like I understood, but I didn’t know what he meant. As time has gone on, I’ve learned more about what it means to be a pro. And like most important lessons, it's both simpler and more powerful than it first appeared. CLICK HERE to read my latest post on Substack. I posted this on Twitter too, and it's been read by more than 120,000 people. Seems to be resonating.

Wise Words...

“It almost doesn’t matter what you read. Eventually, you will read enough things (and your interests will lead you there) that it will dramatically improve your life. Just like the best workout for you is one you’re excited enough to do every day, I would say for books, blogs, tweets, or whatever—anything with ideas and information and learning—the best ones to read are the ones you’re excited about reading all the time.” -- Naval Ravikant

Thank you for reading. Mindful Monday is a reader-supported publication. The best way to support it is to order our book, The Score That Matters. If you've already read it, I'd love for you to CLICK THIS LINK and write a review.

Ryan Hawk Author: The Score That Matters, Welcome to Management, & The Pursuit of Excellence​ Host: The Learning Leader Show​